Wednesday, July 14, 2010

It's not ugly, it's my breakfast!

Have any of you ever tried an ugly fruit?

You may ask, "what on earth is an ugly fruit?" - but such is my point. As sad as it is to admit, PR matters a lot in the food world. I mean, if someone offers you a bite of food and says, "Here, try this. It's disgusting!" you're not exactly encouraged. Kombucha beverages seem to be selling pretty well these days, but I'm pretty sure it's because people are not saying "Try this fermented drink made from slimy mold!" but rather emphasizing the health benefits.

And yes, while the above misshapen blob does kind of look like a lumpy, semi-discolored orange, it is surprisingly refreshing. The Uglyfruit just needs a new publicist, that's all.

According to wikipedia, this homely but healthy fruit is a hybrid of grapefruit, tangerine, and orange, and it hails primarily from Jamaica. It tends to be sweeter than a grapefruit, and with fewer seeds. I myself found it to be very tasty. It was chock full of vitamin C-soaked sweetness. I think it would make a energizing change from a dull breakfast routine, especially as the weather heats up.

So God bless the company calling this fragrant side-show act of the citrus world "Unique" rather than "ugly" (Uniq fruit is one of the 2 big trade names for this hybrid). Maybe it will remind people in a subtle way that, just because you're not used to it, it doesn't mean that wonderful things don't come in imperfect-looking packages.

Any other ugli/uglyfruit fans out there? Please share your experience here.

Cheers all!

No comments: